“Don’t wish for a lighter load. Wish for a stronger back.”

Work Experience

Marketing Manager | The Landmark Resort, June 2022 to present.

  • Develop and install new website and booking engine

  • Manage social media content creation on Facebook and Instagram

  • Create paid social media ads on Facebook and Instagram. In 2024, reach increased by 67.3%, resulting in an increase of over 14K page followers

  • Publish traditional advertising on TV, radio, newspaper, and magazines

  • Implement SEM via keyword research and paid search ads

  • Copywriter for blogs, ledgers, and newsletters

  • Establish email marketing with a monthly CTOR of over 90%

  • Manage public relations with travel writers and bloggers through earned media program, resulting in 17 articles published nationally and internationally, as well as an appearance on the TODAY Show

  • Manage budget and vendor contract negotiations to optimize marketing spend

Social Media Manager & Quality Assurance Specialist | OMNICOMMANDER, June 2021 to June 2022.

  • Develop and execute social media strategies for over 40 clients, enhancing brand engagement across multiple platforms

  • Elevated to Quality Assurance Specialist. Check grammar, punctuation, spelling, and functionality of websites, social media content, graphic design, videos, copywriting, online forms, and SEO

  • Implement strategies to curate veteran-centered content for a veteran-owned and -operated company

  • Develop company-wide editorial standards to enhance content consistency

Marketing Intern | Korndoerfer Homes, June 2017 to January 2018; June 2020 to September 2020.

  • Conduct keyword research and write blogs for SEO and customer engagement

  • Manage Facebook and Instagram content

  • Manage and edit content for company communications

  • Create and manage a Shopify website, improving e-commerce presence

    • Microsoft Office

    • Copywriting

    • Editing, Proofreading, & Quality Assurance

    • Adobe Creative Suite & Canva

    • Digital Marketing

    • Social Media Management

    • SEO & SEM

    • Public Relations

    • Creativity, i.e. Writing & Visual

    • Strategy Planning & Execution

    • Project Management

    • Sprout Social & Agorapulse

    • MailerLite & Constant Contact

    • Maximize performance with Advantage+ shopping campaigns

    • Upgrade performance with Advantage+ catalog ads

    • Optimize your campaign with Meta Advantage

    • Mobile first fundamentals

    • Creative brief development

    • Map the Customer Journey

    • Set marketing goals

    • Determine the measurement approach

    • Generate insights to make data-driven recommendations

    • Meta Advertising Standards

    • Keeping people and businesses safe across Meta technologies

    • Define and establish a community

    • Connect with customers using Meta Business Suite

    • Develop community strategies and processes

    • Use Meta Foresight to inform your ad strategy

    • Understand the true value of your campaigns with Conversion Lift

    • Collaborative Ads

    • Ad buying types

    • Catalogs on Meta

    • Third-Party Partner Essentials

    • Turn Shoppers Into Buyers With Dynamic Ads

    • Shorten the path from discovery to purchase

    • Generating high quality leads across Meta technologies

    • Cross-border business: increase international sales with Meta

    • Increase campaign performance with partnership ads

    • Build an online business presence with Instagram

    • Build an online presence with a Facebook page

    • Google Ads - Measurement Certification

    • Google Ads - AI-Powered Performance Ads Certification

    • Google Ads - Video Certification

    • Google Ads - Creative Certification

    • Google Ads - Grow Offline Sales Certification

    • Google Ads - Search Certification

    • Google Ads - Display Certification

    • Google Ads - AI-Powered Shopping Ads Certification

    • Google Ads - Apps Certification

Education

University of Wisconsin-Whitewater, 2017 - 2021. Bachelor of Arts, Creative Writing & Advertising, Spanish minor. GPA 3.992.

Honors, Awards, & Memberships

  • Founder and facilitator of the Culture Committee at the Landmark Resort

  • Board member of Open Door Pride in Sturgeon Bay, Wisconsin

  • Recipient of the Chancellor’s Scholar scholarship at University of Wisconsin-Whitewater

  • Accomplished the Dean’s List for eight consecutive semesters

  • Former Vice President of Board Games Club at University of Wisconsin-Whitewater

  • First degree black belt member of the American Dojo Association of Tae Kwon Do

  • One of the first recipients of the Seal of Biliteracy in Wisconsin

Let's create together

✴︎

Let's create together ✴︎