Did radio really replace newspapers and magazines? Did video really kill the radio star? And did social media really overtake television? The truth is, newspapers, magazines, radio, and television all still exist for a reason—they tell stories. The manner in which people tell each other stories is constantly evolving and finding (or inventing) new platforms, but that doesn’t mean the old ways are entirely defunct now.

Depending on your audience and the message you’re trying to send, these mediums might be the best way to reach them. Don’t discount these just because they might seem “old-school.” You can teach an old dog new tricks—that is to say, make something extraordinary out of the ordinary!